The Sebring International Raceway will feature MICHELIN branding for the 59th 12 Hours of Sebring, the opening round of the 2011 ILMC and ALMS. MICHELIN has sealed a partnership deal with the circuit’s promoters to advertise the new MICHELIN Pilot Super Sport on the bridge at Turn 17, a key part of the track which links [...]
The Sebring International Raceway will feature MICHELIN branding for the 59th 12 Hours of Sebring, the opening round of the 2011 ILMC and ALMS.
Sebring to fly the MICHELIN flag
MICHELIN has sealed a partnership deal with the circuit’s promoters to advertise the new MICHELIN Pilot Super Sport on the bridge at Turn 17, a key part of the track which links the pit-lane and the paddock with the infield.
The MICHELIN Pilot Super Sport benefits directly from the brand’s endurance racing experience and is due to be launched on the US market in April. MICHELIN’s unbeaten record in the 12 Hours of Sebring dates back 12 years. This year, the French tyre firm will supply Audi, Aston Martin, Porsche, Peugeot, Ferrari, Corvette, Panoz and Ford, in the ALMS and ILMC.
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4/02/2011 14:37
[...] This post was mentioned on Twitter by US-RACING.COM, Le MansLive Michelin. Le MansLive Michelin said: Le circuit de Sebring aux couleurs MICHELIN pour les 12 heures en mars prochain, http://bit.ly/hwxoYR [...]