For Michelin Competition’s North American division (officially known as Michelin Motorsports), the Road Atlanta round of the ALMS takes place within easy striking distance of the firm’s USA headquarters in Greenville (South Carolina), which is a 150km drive along Interstate Highway 85.

In a championship that also takes in locations like Laguna Seca and Long Beach in California, Mosport (near Toronto, Canada) and visits to Mid Ohio, Utah, Florida and Connecticut, that really does put Road Atlanta in Michelin’s back yard!

Not surprisingly, therefore, the firm’s marketing and PR representatives will be busy looking after more guests than usual this weekend – in excess of 500, and mainly staff. In addition to tours of the paddock area and Michelin’s tyre-fitting facilities, they will have access to their own hospitality area with fantastic views of the spectacular downhill esses and the ensuing climb that leads up to Turn 6 at the back end of the circuit.

A total staff of 36 (fitters, management, marketing) is working at Petit Le Mans out of a fleet of three truck/trailer offices and 10 supply trailers.

Michelin, Petit Le Mans